Sales Strengths

Membership - Hawaii.com is driven by a database backbone that allows for free membership and trackable visits. Membership benefits include access to special promotions and the opportunity to win free trips and weekly prizes, based on an accrued point system. Registered members have proven to be one of the site's MOST valuable assets.

Hawaii.com Member Profile

• More than 2 million page views each month
  
• THE MOST prolific in site transactions, driving revenue to our advertising partners
  
• 68.39% educated, active adults between 25-54 years old
  
• 67% female
  
• Average household incomes of $70,000+
  
• Make or strongly influence travel and discretionary income decisions
  
• Loyal-an average of 12% of Hawaii.com members visit the site 11 times or more each
  month

And more than 15,000 have taken advantage of our free email.

Top States of Where our Members Live

Search Engine Optimization - Our search engine site optimization company, Pageviews.com, ensures that Hawaii.com can be found in the top search returns in all the major search engines when consumers look for Hawaii information. In addition to being in the top 10 search returns on thousands of Hawaii-related words in the U.S., we are also highly ranked in Japan and top Europe travel markets, including the UK and Germany.

PDF on how users find Hawaii.com

Online Marketing - With e-marketing our primary emphasis, Hawaii.com has top online publishers targeting our specific demographic and promoting the value of Hawaii.com. We currently reach over 40 million consumers. In addition to online marketing, we also leverage the Gannett Co. assets with reciprocal links from many of the top newspaper web sites nationwide. Hawaii.com will also use print advertising in appropriate publications throughout the year.

Sales Staff - Our knowledgeable staff of sales professionals can help package an advertising campaign that will give you proven results. They will work with you to ensure success and provide you with sales reports every month detailing the impressions, click throughs, yields and site traffic statistics. They will help you position yourself on the site for premium results and can help you design and build your creative materials; they are partners in your success.

For a PDF version of this information, click here.

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